THE EFFECT OF MASS MEDIA ON THE PROCESS OF SOCIALIZATION OF AN INDIVIDUAL

Abstract

Socialization is regarded as a process of integration of an individual in the society, various types of social communities (a group, a social institution, a social organization) by acquiring the elements of culture, social norms and values, which serve as the basis for forming the socially critical personal features. It could happen under the chaotic influence of social circumstances on the individual as well as by means of nurture (purposeful personality formation). Socialization is exercised by way of an individual acquiring social experience and acting on it in their activity. As the result of integration, an individual acquires the stereotypical behavioral norms and values of the social environment he is operating in. Under the modern conditions various mass media play a crucial role in the process of personality formation, thus, such institutions as family and educational establishments should aim to curb the influence of the television and internet websites on the formation of personality. Social environment, as a combination of social and psychological conditions, which an individual lives and faces on a regular basis, has critical impact on their development. Therefore, it iscrucial to skillfully use the potential of the environment in the process of bringing up a personality.