THE AUTHORITY IN POPULAR CULTURE: FUNCTIONING, MECHANISMS AND CHANGES

Abstract

Among the society for ages there has been a discussion about revaluation the fall of the moral past under the pressure of valueless future. Those discourses were mostly moralistical, critical and far from impartial, scientific approach. This text is about the problems concerning definition of ever-changing and dynamic popculture reality as well as equally dynamic changes of establishing of role models and authorities.