THE TRANSFORMATION OF NARRATIVE IDENTITY INTO DIGITAL IDENTITY: CHALLENGES AND PERSPECTIVES

Abstract

The article examines the problem of personal identity construction, expression, and change of model diversity, which reflects the chaotic distraction characteristic of the individual in the modern world, the search for self-realization space, self-defining and self-explanatory categories. These processes call for a closer analysis of what sources of personal identity construction are relevant to the modern media user. The problem is the declining significance of human identity in contemporary contexts, which is becoming just as controversial a symbolic capital as any other type of social identity. Answers are sought as to what factors shape the identity of a modern media user, what values are relevant to him. In modern society, identity is perceived as an open process of self-formation, and symbolic design. The development of global social networks, and their becoming a significant part of the daily lives of modern media users, illustrates the changing narratives of personal identity in modern society.