MARKETING PRE-ELECTION FOR EXAMPLE THE PRESIDENTIAL CAMPAIGN ALEKSANDER KWAŚNIEWSKI

Authors

  • Anita Bobrowska Polish Naval Academy in Gdynia

Keywords:

political campaign, Aleksander Kwasniewski, the elections in 1995 and 2000, televised debates, Jolanta Kwaśniewska

Abstract

This publication is a work of a theoretical-analytical. The study focuses mainly on the concepts of political marketing and image Aleksander Kwasniewski, and describes marketing tools which were used in both campaigns. Particular attention was paid to the impact of Jolanta Kwaśniewska on both her husband's presidential campaign.

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Published

2014-06-06

Issue

Vol. 6 No. 2 (2014): Colloquium

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.