I N S T R U M E N T A L I S M O F M A R K E T I N G A C T I V I T I E S I N E L E C T I O N C A M P A I G N S

Abstract

Political marketing implements to the policy many tools by which communication becomes easier and the effectiveness of the political marketing activities increase. This article is an attempt to describe the most popular tools which are use in the modern election campaigns.